Note: This text has been automatically extracted via Optical Character Recognition (OCR) software.
Ar16600
yf . ift ^'"^ ' ^" "'" ' ^ ¦^ fl ^ wiifflWimn . mi ^ fflWtmTw ^ miTmffrrm ^ iiiii liii inrn m mm n u in . 11 ii ¦ » i 11 iih - PTH 1 IT^M n@pao^j
LEADENHALL STREET . LONDON .
MECHI ' S ADDRESS | TO HIS CUSTOMERS AND THE PUBLIC . LADIES AND GENTLEMEN , 4 , LEADENHALL STREET , Dec . 30 , 1840 .
: THIRTEEN years ago I first had the honour of soliciting your support ; my means were j then limited , but my intentions honest . My calculations were based upon the following i obvious propositions : — 1 st . —That confidence is the soul of business . 2 nd . —That a new customer cannot have confidence until he tries the goods , or is i recommended by some friend who has . 3 rd . —That it is the English character to be constant , and not change their lace of
p i business or the article they are using , unless they have cause for dissatisfaction . ; -1 th . —That that dissatisfaction can only arise from impropriety either of pattern , of | quality , in price , or in conduct . ' -. oth . —That recommendation is as a mine of gold , and a source of compound interest beyond any calculation of time or of tables . ) The conclusions I drew from the above , resolved me to the following line of conduct : — 1 st . —Invariably to exchange or return the money for any article even said to be
defective , without reserve or mean objection . 2 nd . —To manufacture and vend articles only of the very first quality in material and | workmanship . Srd . —Never to interpose an exorbitant profit between the producer and consumer , but to charge a moderate price for ready money . 4 th . —To pay a vigilant attention to the wants and wishes of my customers—combining therewith regularity , civility , order , and cleanliness in my establishment .
Sth . —To encourage with a liberal spirit the best workmen and manufacturers , with a view to stimulate their energies to do the best things in the best ways ; and thus , so far as an individual can do , improve the trade with which I am connected . ; I trust , also , I have never been found meanly depreciating any respectable competitors in trade , nor recommending new inventions till I had tried them myself . The result of faithfully pursuing the aforesaid line of conduct has been an immensely increased and rapidly accumulating tradeand a most valuable and attached connexion
, , to whom to the latest day of my existence I shall feel grateful , and look back with \ honest pride . j : As a means of supplying my customers as reasonably as possible , and to avoid intermediate profits ( which , in London , so largely enhance the cost to the public ) , J purchase ij
Note: This text has been automatically extracted via Optical Character Recognition (OCR) software.
Ar16600
yf . ift ^'"^ ' ^" "'" ' ^ ¦^ fl ^ wiifflWimn . mi ^ fflWtmTw ^ miTmffrrm ^ iiiii liii inrn m mm n u in . 11 ii ¦ » i 11 iih - PTH 1 IT^M n@pao^j
LEADENHALL STREET . LONDON .
MECHI ' S ADDRESS | TO HIS CUSTOMERS AND THE PUBLIC . LADIES AND GENTLEMEN , 4 , LEADENHALL STREET , Dec . 30 , 1840 .
: THIRTEEN years ago I first had the honour of soliciting your support ; my means were j then limited , but my intentions honest . My calculations were based upon the following i obvious propositions : — 1 st . —That confidence is the soul of business . 2 nd . —That a new customer cannot have confidence until he tries the goods , or is i recommended by some friend who has . 3 rd . —That it is the English character to be constant , and not change their lace of
p i business or the article they are using , unless they have cause for dissatisfaction . ; -1 th . —That that dissatisfaction can only arise from impropriety either of pattern , of | quality , in price , or in conduct . ' -. oth . —That recommendation is as a mine of gold , and a source of compound interest beyond any calculation of time or of tables . ) The conclusions I drew from the above , resolved me to the following line of conduct : — 1 st . —Invariably to exchange or return the money for any article even said to be
defective , without reserve or mean objection . 2 nd . —To manufacture and vend articles only of the very first quality in material and | workmanship . Srd . —Never to interpose an exorbitant profit between the producer and consumer , but to charge a moderate price for ready money . 4 th . —To pay a vigilant attention to the wants and wishes of my customers—combining therewith regularity , civility , order , and cleanliness in my establishment .
Sth . —To encourage with a liberal spirit the best workmen and manufacturers , with a view to stimulate their energies to do the best things in the best ways ; and thus , so far as an individual can do , improve the trade with which I am connected . ; I trust , also , I have never been found meanly depreciating any respectable competitors in trade , nor recommending new inventions till I had tried them myself . The result of faithfully pursuing the aforesaid line of conduct has been an immensely increased and rapidly accumulating tradeand a most valuable and attached connexion
, , to whom to the latest day of my existence I shall feel grateful , and look back with \ honest pride . j : As a means of supplying my customers as reasonably as possible , and to avoid intermediate profits ( which , in London , so largely enhance the cost to the public ) , J purchase ij